Who We Are
Founded in 1985, Belle Wears Pvt. Ltd. set out with a bold vision, to bring world-class lingerie tailored specifically to the Indian woman. Understanding the nuances of Indian body types and climatic conditions, we have grown into a trusted name in the intimate wear industry, with several of India’s best-selling lingerie brands under our umbrella.
At the heart of our operations lies a cutting-edge bra manufacturing unit, powered by advanced imported machinery and a dedicated team of skilled designers, technicians, and artisans. With a keen understanding of what Indian consumers seek, we are committed to delivering superior quality products that offer both comfort and style, always at exceptional value.
As our founder, Mr. Mukul Malhotra, shares:
“Our promise is to bring the trendiest, most comfortable, and well-crafted lingerie to every Indian woman, at prices that make sense. Through innovation, thoughtful design, and modern production techniques, we’ve earned the trust of women across diverse backgrounds and lifestyles.”
Our Vision
To empower women across all generations to feel bold, beautiful, and unapologetically themselves. We envision a world where every woman is fearless in challenging societal norms and embraces her confidence with pride.
Our Mission
To inspire confidence, one bra at a time. We believe innerwear isn’t just about fit, it’s about feeling empowered. Our mission is to help women celebrate their individuality, recognize their worth, and continually evolve into the most radiant version of themselves.